Franchise
WARPOINT
Build a VR‑business
together with a strong partner
WARPOINT is an international network of esports virtual-reality arenas. The team has been building VR‑entertainment since 2014.
Franchises in the category
“Entertainment & Leisure”
Skolkovo resident
Best franchises in Russia
Franchise approved by SBER
Franchise approved by Forbes
See it in action
The play area, the equipment and the players' emotions — in one short video.

Financial results of operating locations
The business model has proven itself in small, mid-sized and large cities.
The franchise offer
- 10 weeksfrom contract to arena opening
- 40–70 daysoperational payback of a location
- from 10 monthsfull return of the partner's investment
Choose your WARPOINT
From a compact arena to a full-scale VR park — choose the scale of your future business.
- Investment
- from $60K
- Area
- from 150 m²
- Team
- 3 people
- Payback
- from 10 months
- Income
- from $12K / month
- from $17K
- 7% from month 5

- Investment
- from $120K
- Area
- 400–1000 m²
- Team
- from 7 people
- Payback
- from 14 months
- Income
- from $24K / month
- from $31K
- 7% from month 5

The play zones a WARPOINT is made of
Interviews with active
franchisees
Network partners talk about opening their location, how long the launch and payback took, and what they ran into along the way.
More interviews on the network's channels
Our games
One arena — dozens of game scenarios for children and adults, from family mini-games to team VR‑shooters.
WARPOINT ARENA 2.0
Our signature title — a tactical team shooter and a modern VR take on laser tag. Players move freely around the arena, see each other and win through accuracy, reaction and teamwork. Twenty maps and four modes, from team deathmatch to capture the flag.
What the players say
Visitor ratings on Yandex Maps, 2GIS and Google — across the whole arena network. Reviews arrive every day; the freshest ones are collected here.
25,783 ratings · 240+ arenas of the network
We celebrated our son's birthday at the Vesna mall. All the children were delighted. The organisation is top notch — every detail is taken care of, which matters enormously to us parents. Clean, beautiful, pleasant instructors who help with any question. Anatoly is an especially customer-focused manager, from the phone conversation at the enquiry stage to the moments on site. In the lounge everything is thought through for a comfortable stay. They gave the birthday boy a whole bag of branded presents — he is thrilled. Many thanks to WARPOINT. All the guests were delighted. I am sure we will be back more than once.
We always visit this place with great pleasure. We leave smiling, in a good mood, with plenty of positive emotions and the wish to come back. Vivid visuals, games for every taste. A wonderful place both for a party and for simple entertainment. I would like to note the work of the staff: the team is always involved in the game with great enthusiasm. A special big thank you to the manager Anatoly for his attentiveness, his sensitive attitude to every guest and his wish for everyone to leave happy. Thank you for the great photos
A bomb of a place, everything was spot on, the operator Alisa is absolutely amazing. You will be bouncing around the WARPOINT arena like a spring, it was all great fun — a good way to spend the weekend!
A great club! The team are doing a fantastic job! Clean, tidy, and the lounge rooms are equipped for a party. The kids really enjoy playing and hanging out! The staff are welcoming and responsible! Thank you very much!
Denis is simply brilliant, the best employee — I demand you give him a bonus
We come to play with our summer camp every year. Many thanks to Sofia, Ekaterina and Anastasia for their great work and hospitality!
Regular esports tournaments
The WARPOINT Battle platform turns guests into teams: they challenge rivals across the whole network, climb from league to league and come back to train.
- Sandfirst match
- Bronze
- Silver
- Gold
- Platinum
- Super CupBig League final
- 500+teams compete in the network's overall standings
- up to 30%discount on games for league teams — a reason to come back and train
- $24,000prize pool of the Big League Super Cup
Brand growth
at the national level
Your location opens with a brand the audience already knows — it is promoted by the whole network, not by a single arena.
Marketing that works for you
You do not need to build your own marketing department. The network prepares content, creatives and ad campaigns — your job is to work with the incoming flow of guests.
Savings of up to $3,100 a month That is what an in-house department of an SMM specialist, a designer, a media buyer and a marketer can cost. In the franchise this work is taken on by the WARPOINT team — you only pay the ad budget of your location.
The arena under control in real time
Revenue, occupancy, bookings, average check and the team's work — the arena's key figures are always in front of you. Everything runs in WARPOINT's own ERP system.
- Booking
Online booking for 12:00
+$656 guests, paid by card - Till
Payment on site
+$434 more guests — the session is full - Shifts
Shift opened
autohours and payroll are counted automatically - Booking
Birthday party, 10 guests
+$110the hall is booked out - Stock
Consumables written off
autobalances recounted without an audit - Till
16:00 session, 10 guests
+$110receipt issued, stock written off - Loyalty
540 points credited
autothey will bring the guest back next session - App
Push to 214 guests
auto“Tournament tonight at 20:00” - Till
18:00 session, 10 guests
+$110the evening runs without you - Analytics
Average check above last Saturday
auto+7% on the same weekday - Tournament
Tournament, 10 players
+$110the prize pool is credited in points - App
12 guests opened the app
autohalf of tomorrow's bookings come from there - Analytics
Day closed
autothe report is already on your phone
Today you are amanager, engineer, driver, IT specialist, mechanic, salesperson, marketer, lawyer, builder or electricianin 10 weeks — a VR arena owner
We give you all the knowledge and practice so that by opening day you confidently run the arena, the team and the key processes.
6 out of 10 partners opened an arena with no business experience
- Online academy100+ lessons for the whole team
- In-person trainingowners — at the network's office
- Internshipa shift at an operating arena
- Certificationteam sign-off before opening
Economics proven at operating arenas
We calculate revenue, costs and seasonality from the data of operating WARPOINT arenas — so that you know the investment, the payback period and the potential income in advance.
The network's real figures
on WARPOINT MAP
An interactive map with up-to-date data on markets and operating arenas. Assess the potential of countries and cities and find a promising territory to launch a WARPOINT.
Open WARPOINT MAPYou open the arena,
but not on your own
From finding premises to the arena's daily operation — the WARPOINT team helps at every stage. Whatever question comes up, the experience of the whole network stands behind you.
I found a 500 m² space in a mall — is it worth taking?
the launch department answers
We will check the traffic, the layout and the lease before you sign it
Opening is in a month. Where should the ad budget go?
the marketing department answers
We will hand you a ready launch setup: targeting, bloggers and posters across your city
I want to see revenue and occupancy for every shift
the IT department answers
It is all already in the network platform: till, bookings, average check and shift reports
My manager is quitting a week before the opening
the training department answers
The new one will start a shift fully prepared: an academy course and an internship at a working arena
Weekends are packed and weekdays are empty
the operations department answers
We will review the schedule and the pricing and give you scenarios to fill weekdays
The landlord sent their own lease. Is it fine?
the legal department answers
We will read the lease, flag the risky clauses and give you our wording
A step-by-step launch plan
in 10 weeks
Refined across hundreds of locations — no uncertainty, only proven steps and the network's full support.
- 01weeks 1–2
Legal start
Company registration, the contract, academy access and setup of digital resources
- 02week 3
Premises search
Selection against a checklist, measurements and location approval by network specialists
- 03weeks 4–5
Design
A detailed design project, specifications for equipment, furniture and décor
- 04weeks 6–9
Fit-out and team
Construction works, hiring and training staff, launching advertising and procurement
- 05week 10
Opening
On-site setup, team certification and a grand opening
Ready to openyour own VR arena?
Leave a request — we will call you, go through the financial model for your city and answer your franchise questions.
- Phone8 800 550 16 91the call is free
- E-mailsale@warpoint.ruwe reply during business hours
Where you can open a VR‑arena?
An arena works in very different spaces — from a shopping mall to a resort area.
The main revenue streams
Over 40% of revenue comes from repeat visits and referrals

Team and solo games
The main flow: game sessions for groups of friends and families.

Birthdays and graduations
Turnkey parties — a high average check and weekend occupancy.

Corporate events
Team building and company parties — weekday and evening occupancy.

Esports tournaments
Competitions with a prize pool — community and return visits.

Merch and gift cards
Branded merch, gift certificates and passes — revenue beyond game hours.
Who your guests are
Parents with children · teenagers · gamers · active young people · HR and executives.
children aged 6 to 14
teens and young adults
15–25
adults 25+
HR and executives
Useful materials
We break down the launch and the economics of a VR business. The first lessons are open; the full academy opens after a request.

Where is it best to open a VR arena?
Location decides a great deal
Read
Technical requirements for premises
Choosing the right space
Read
WARPOINT formats
Arena and Park — what is the difference?
Read
What does a VR arena earn on?
A breakdown of the financial model
Read
Target audience
WARPOINT customers. Who are they?
Read
Advertising and promotion
How to build a steady flow of customers
Read100+ lessons on launching and running a VR arena — access opens after a request
Frequently asked questions
We have gathered what people ask most often
How much does it cost to open a WARPOINT franchise?
The ARENA format takes an investment from $60K (franchise fee from $17,000), the PARK format from $120K (fee from $31,000). Royalties in both formats are 7% from the 5th month of operation. We will prepare an exact projection for your city on request.
What does the franchise fee include?
Expert support (location scouting, design project, training, legal support), marketing capital (brand, advertising strategies, federal promotion), intellectual property (perpetual access to our own games, the ERP system, updates) and daily support on any question.
How fast will the investment pay off?
Payback on investment is from 10 months (ARENA) and from 14 months (PARK), operational payback is 40–70 days. Profitability of active locations is 25–40%, and average arena revenue in 2025 was $13K per month. The figures are confirmed by fiscal data.
How long does it take to open a location?
The launch follows a proven 10-week schedule: legal start, premises search, design project, fit-out with team hiring, and the grand opening. The ARENA format opens in 1–2 months, PARK in 2–3.
Do I need business experience?
No — 60% of our franchisees opened a WARPOINT with zero experience. We run in-person owner training in Yekaterinburg, a mandatory internship at operating locations, and give access to an online academy with 100+ lessons for staff.
What premises are required?
From 150 to 1000 m² depending on the format, ceilings 3–10 m, capacity 6–10 kW, internet from 30 Mbps, no direct sunlight. The best options are malls, business centers, residential districts and resort areas. We will help you find the space and assess it before you sign the lease.
How do I choose a city for the launch?
We look at population size and density, competitors and location traffic, and at the network's operating arenas nearby. You can assess the potential of countries and cities yourself on the WARPOINT MAP — it is built from the network's real figures.
What support comes after opening?
The partner stays in touch with the management company: daily support on operational matters, an ERP system for running the arena, game updates, an online academy for new employees, and participation in the network's esports ecosystem.
Who handles marketing and advertising?
We hand over proven ad setups, contractors and branded materials, regularly supply short videos for social media, and launch and run contextual and targeted advertising. Plus federal brand promotion across the whole network.
How does the franchise differ from the subscription?
The franchise is a turnkey business under the WARPOINT brand with full support, an ERP system, marketing and the esports ecosystem. The subscription is a lighter format: access to the games under your own brand with no franchise fee or royalties, with investment from $6,200.
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Follow how WARPOINT grows
New locations, events and product updates — the latest material from the official news section.
WARPOINT joined the Export Marathon 2025 programme in YekaterinburgWARPOINT took part in the Export Marathon 2025, held in Yekaterinburg with the support of the Sverdlovsk Region Government.Read
WARPOINT CONF 2025On 5–6 November we met partners and discussed growth points for the whole network. Beyond the founders and the WARPOINT team, the partners themselves spoke at the conference.Read
We meet WARPOINT partners as soon as next week!On 5–6 November Yekaterinburg hosts the second annual network partner meetup — WARPOINT CONF'25.Read























